Sunday, March 4, 2012
Product Placement
Product placement in movies, television shows, and live events seem to have an impact on consumers. For example, in Iron Man 1 Robert Downey Jr. was shown driving a new Audi vehicle that was released around the time the movie first premiered. This kind of exposure was worldwide and seen by millions if not billions of people. I can only imagine how much money Audi spent on this product placement and I am assuming it was a lot. Billions of people watch movies and placing a product in something that can be seen by billions of people sounds like a good investment. Thats what advertising is, exposure, the more the better.
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I think that this plays on subliminal messages. Many times you dont even notice the product placement itself. The product gets immersed in the environment and you have seen it there before so many times that its normal to see a coke or apple computer on a desk. Its becomes what people think reality should be.
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