Tuesday, March 27, 2012

New Channel of Advertising?

Being a gamer in my spare time I noticed that Microsoft is advertising all types of tv shows, movies, products, etc. on their online gaming service.  Microsoft has provided an online gaming experience that many gaming analysts say is unrivaled.  The service called Xbox Live has taken online gaming to a whole new level and its becoming more of an experience and a stimulation of fun.  Xbox Live has advertisements out for new downloadable music, games and accessories that can be purchased through the xbox website, new movies in theatres, the list goes on and on.  Since the release of Xbox 360 in 2005, 66 million consoles have been sold of those 66 million, 40 million are xbox live users.  That means 40 million people are seeing all these new products and services.  Is it safe to say that this can be a new and probably cheaper method to effectively advertise product and service?  The numbers look like its worth the investment.

1 comment:

  1. I totally agree with this because I use to play online and I would see all of these advertisements. Its a great way for the company to get their message across. I would learn whats coming and when so I could buy the next new game that everyone will be playing. I feel in the future many products will be advertised through this gaming system because there is a wide array of consumers.

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