Wednesday, February 29, 2012
Internet Advertising
Internet advertising is somewhat of a gray area. When I think of internet advertising I think of those banners on the side of the website or those fake surveys or links that lead to nothing. Now that the internet is evolving at an amazing rate internet advertising can be much more effective. Although, the track record of internet advertising doesn't look great social media sites such as Facebook and Twitter could make internet advertising a viable option. People on facebook can now market their items they have for sale and real companies are advertising right on facebook with their own pages. Twitter has the same idea going and companies can actually follow their consumers and get first hand feedback from consumers. Also, by "tagging" the company's name the company can see what is being said about them instantly. Internet advertising can reach a whole new level with these social media sites and can be a very effective advertising tool.
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My boss just recently started advertising on facebook. He can pick the demographics he wants the ad displayed to so that he can really hone in on the type of clients he wants. So far it has been very effective, especially with the amount of people on facebook and if they are facebook friends with someone who is a student at his school. If they see the advertisement and in turn hear about classes from a friend, even in passing, it can really catch a potential student's eye.
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