The X-Factor

Advertising has gone through quite the transformation over the past 60 years, going from word of mouth to radio, television, computers, and now it seems like the sky is the limit; literally.  The methods in which advertising is expressed it seems that the direction is changing.  The direction is not necessarily the way it’s being presented, but how the message is being connected to the recipient.  Companies are beginning to have a greater connection with their consumers and figuring out the exact needs of their consumers.  The knowledge obtained by companies has made advertising more efficient.  For example, Nike does a great job on making their advertisements memorable and for a lack of better term “epic”.  The connection they make with their athletes through their advertising is innovative and original.  Nike captures the essence of sports and with modern technology brings absolute best out of their products and message.  I personally believe that a company like Nike is one of the best companies that can capture that consumers imagination and emotion and create advertisements that go above and beyond the status quo.