Monday, April 30, 2012
Words or Logo?
When we see advertising we see words used like a company name or sometimes just see a logo like the Nike Swoosh. I feel that if the consumer can recognize a brand through a logo and does not need the actual company name to identify the company it seems that a company's marketing and advertising efforts are effective and amazing. I believe the biggest challenge, but the biggest reward is to have my company recognized by a logo. The reason why I say this is consumers can easily identify with who you are, most likely they had a great experience with that company, and even some slight resemblance can probably trigger they thoughts about the company. It is brand recognition at its best.
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I completely agree with this concept. Many brands that I recognize right off the bat by their logo are brands that I use on a daily basis. By spreading the name of your brand and attach that with a logo will make you much more successful and have higher known quality products as people learn to trust and love your brand.
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