Words or Logo?

When we see advertising we see words used like a company name or sometimes just see a logo like the Nike Swoosh.  I feel that if the consumer can recognize a brand through a logo and does not need the actual company name to identify the company it seems that a company's marketing and advertising efforts are effective and amazing.  I believe the biggest challenge, but the biggest reward is to have my company recognized by a logo.  The reason why I say this is consumers can easily identify with who you are, most likely they had a great experience with that company, and even some slight resemblance can probably trigger they thoughts about the company.  It is brand recognition at its best.

Sport Arenas

I noticed while watching sports on television especially hockey and basketball that sponsorships are all over the place.  In hockey, the wall around the rink is plastered with corporate sponsorships.  I don't think I have ever seen so much advertising in one spot.  In basketball, they have come up with tv holograhics on the baseline for advertising.  Even though, this is very creative by marketing reps. it continues to get annoying.  How far will a company go to get their name noticed?  Furthermore, with all this companies competing in the same area, how effective can they be going forward?

When WE are the advertising

We are cheap advertising.  Every time we buy a t-shirt with a logo on it or a bumper sticker or anything that has a corporate name logo we voluntarily become a walking advertisement.  The question how effective is it?  I wonder if people are more inclined to purchase a product when they see their friends or a group a people with it on or in use.  I know in advertising its all about brand image and how many times people see that brand and its quality.  We see advertisements all the time in different facets, but I question their effectiveness.  Advertisements shows why we should buy and gives us reason to buy.  Isn't seeing someone happy with a product enough?  We do not always see others with their products or service and the satisfaction they receive as much as advertisements, but when we do we seem more inclined to buy.

Doing it Yourself

Advertising is not about big corporations or companies on TV, radio, print, social media, etc.  Self-employers sometimes can't afford or do not have the resources companies have for advertising.  Face-to-face networking, grass-roots advertising, career fairs, anything that can get your name out to the right audience.  It takes a lot of effort to advertise your own name and create an image, but when money is short motivation will make up for it.  I remember my mother blew up her business card for real estate close to a half a page in a high school musical program.  She is a real estate agent and she wanted to target mothers and fathers looking for a new place or looking to sell their own.  This is just one channel, but a good example of taking advantage of every opportunity.  Also, the housing market is still rebuilding so for someone like my mother she has to go above and beyond the call of duty to make sure she gets as much exposure as possible.  It seems like going above and beyond the call of duty is now the standard for self-employees.

Web Page Ad Backdrops

I have been noticing (especially on sport pages) that certain advertisements are the backdrops on web pages.  Movies, video games, electronics, etc.  being advertised very aggressively on web pages.  It is pretty difficult to ignore them and thus accomplishing the mission of awareness.  I wonder why it took so long for someone to come up with such an idea.  Is it an idea by the web developers to increase advertisement revenue or advertisers getting super aggressive with their campaigns?  In someways its kind of annoying because sometimes a link will pop up and makes it difficult to get to the web page you wanted to get to.  Nevertheless, this type of advertisement does not fail to capture a person's attention.