Internet Advertising

Internet advertising is somewhat of a gray area.  When I think of internet advertising I think of those banners on the side of the website or those fake surveys or links that lead to nothing.  Now that the internet is evolving at an amazing rate internet advertising can be much more effective.  Although, the track record of internet advertising doesn't look great social media sites such as Facebook and Twitter could make internet advertising a viable option.  People on facebook can now market their items they have for sale and real companies are advertising right on facebook with their own pages.  Twitter has the same idea going and companies can actually follow their consumers and get first hand feedback from consumers.  Also, by "tagging" the company's name the company can see what is being said about them instantly.  Internet advertising can reach a whole new level with these social media sites and can be a very effective advertising tool.

Famous People

In our modern age of business, companies begin to use people of influence (i.e. athletes, actors, politicians, etc.)  At what point did these people of influence become a product themselves?  It seems that everywhere we look the person sponsor or endorsing a product or service is being sold more than the actual product or service.  As a society, we tend to pay attention to the people that endorse these products and sometimes buy what they are selling because of who they are.  Will this lead to products being sold with a great lack of quality?  More so, when will consumers notice?  These are one of the few times where you cannot blame executives or companies, consumers need to read between the lines and take responsibility.

The X-Factor

Advertising has gone through quite the transformation over the past 60 years, going from word of mouth to radio, television, computers, and now it seems like the sky is the limit; literally.  The methods in which advertising is expressed it seems that the direction is changing.  The direction is not necessarily the way it’s being presented, but how the message is being connected to the recipient.  Companies are beginning to have a greater connection with their consumers and figuring out the exact needs of their consumers.  The knowledge obtained by companies has made advertising more efficient.  For example, Nike does a great job on making their advertisements memorable and for a lack of better term “epic”.  The connection they make with their athletes through their advertising is innovative and original.  Nike captures the essence of sports and with modern technology brings absolute best out of their products and message.  I personally believe that a company like Nike is one of the best companies that can capture that consumers imagination and emotion and create advertisements that go above and beyond the status quo.